Hoodwinked: How Marketers Use the Same Tactics as Cults

Powerhouse marketing expert, narrator of Netflix’s Buy Now documentary, shows in this groundbreaking book how today’s biggest brands are using cult-like tactics to capture your wallet and your devotion. With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist sophisticated manipulation techniques and make mindful choices in a manipulative digital marketplace.